Interview with Christine Haas
Oenologist
Introduction
In the picturesque landscapes of Switzerland, where rolling vineyards meet majestic mountains, we find an extraordinary woman whose life story is as rich and complex as the wines she crafts. At 70 years old, she stands as a beacon of resilience and passion in an industry often overshadowed by gender biases. This remarkable oenologist has dedicated her life not only to the art of winemaking but also to challenging the entrenched sexism that persists within the wine industry.
Her journey began in her 40s when she made a bold decision to pivot from a career in medicine to pursue her true calling—oenology. This transition was not merely a career change; it was a profound transformation fueled by her desire for a deeper understanding of wine’s intricate science and artistry. By enrolling in oenology courses, she equipped herself with the technical knowledge necessary to navigate and excel in a field traditionally dominated by men.
As both a mother and grandmother, she brought warmth and wisdom to our conversation, sharing how her family has been an integral part of her journey. Wine, for her, is not just a beverage; it is a vessel of connection that has enriched her life through travels, friendships, and love. Each bottle tells a story—of harvests shared with loved ones, of laughter echoing through sunlit vineyards, and of moments that have shaped her identity as both an oenologist and an advocate for women in wine.
In this interview, we delve into her experiences—her struggles against sexism in the industry, her triumphs as she carved out space for herself among male counterparts, and how she inspires future generations of women winemakers. Join us as we explore the heart and soul behind every glass she pours—a testament to perseverance, passion, and the transformative power of wine.
After 26 years owning “La Cave des Gourmets“ in Biel/Bienne, Christine has sold her business to new passionates with the same philosophy and approach of the wine industry.
The Interview
Can you share a memorable experience of tasting or creating wine that has deeply marked your professional career?
In the early 90s in Burgundy, during a visit to a renowned wine producer, an experience unfolded that deeply marked my professional journey. The winemaker approached my husband for wine advice, assuming he held the expertise. With unwavering support, my husband confidently redirected him to me, saying, « You have to deal with her, she is the expert. »
The winemaker was visibly shocked and even exclaimed, swearing that if women started to have knowledge about wine, it would be a shame. Despite his prejudices, I faced the situation head-on with professionalism and determination. I provided insightful advice, showcasing my expertise and passion for winemaking. This moment was more than just a professional challenge; it was a pivotal point in fighting against sexism in the industry.
With the steadfast support of my husband, I was able to break stereotypes and lead by example, proving that knowledge and skill know no gender. This experience reinforced my commitment to paving the way for more women in the wine industry, demonstrating that determination and professionalism can overcome even the most ingrained biases.
As a grandmother and businesswoman in the wine industry, can you tell us what is your perception about your granddaughter, alcohol and wine?
As a grandmother and businesswoman in the wine industry, my perspective on my granddaughter and her relationship with alcohol and wine is profound and rooted in a deep appreciation for our family’s heritage. First and foremost, I hope she will learn to appreciate and enjoy wine responsibly. Wine, for me, is more than just a drink—it’s about sociability, the transmission of knowledge, and the preservation of our heritage.
In our family, wine has always been a symbol of connection and celebration. It’s about coming together, sharing stories, and creating memories that last a lifetime. I have seen how wine can bring people closer, fostering bonds that go beyond generations. This is a legacy I am passionate about passing on to my granddaughter.
My husband and I have always believed in the importance of passing down our knowledge and traditions. Just as we have instilled these values in our son, we hope to continue this with our granddaughter. She has the potential to carry forward our family tradition, understanding that wine represents the dedication and hard work of those who came before her.
I envision her embracing this heritage with pride, learning the nuances of winemaking, and enjoying each moment going with.
How would you describe the evolution of your passion for oenology over the years?
Early Influences: A Family Tradition
My journey into the world of oenology began in my childhood, where I was first introduced to the joys of wine through my father. On his days off, he would often enjoy a glass of wine, and those moments were filled with warmth and connection. Watching him savor each sip instilled in me an appreciation for the ritual and culture surrounding wine. It was not just a beverage; it was a symbol of relaxation, celebration, and family bonding.
Teenage Years: A Shift in Taste
At the age of 16, while many of my friends gravitated towards beer during our social gatherings, I found myself drawn to wine. This shift was gradual but significant. I started exploring different varieties and learning about their unique characteristics. Each bottle told a story, and I became increasingly fascinated by the complexity of flavors and aromas that wine offered compared to other alcoholic beverages.
A Shared Journey: Love and Wine
As I grew older, my passion for wine deepened further when I met my boyfriend, who is now my husband after 50 years of marriage. Together, we nurtured this shared passion for oenology. Our relationship blossomed alongside our love for wine as we traveled around the world, visiting vineyards and wineries in various regions. These experiences enriched our understanding of winemaking processes and allowed us to connect with passionate winemakers who dedicated their lives to this craft.
Creating Our Legacy: La Cave des Gourmets
Our travels culminated in the creation of our own winery, “La Cave des Gourmets.” This venture was not merely about producing wine; it was about honoring the agricultural traditions that underpin winemaking. We wanted to create a space that celebrated the hard work and dedication of those who cultivate the land. The transformation from grape to wine is an art form that requires immense skill and respect for nature.
Respecting Winemakers: A Deep Fascination
Throughout this journey, I’ve developed a profound respect for winemakers and farmers alike. Their ability to transform raw products into exquisite wines is nothing short of magical. The meticulous care they put into every step—from planting grapes to harvesting them—reflects their passion for agriculture and craftsmanship. This respect has only fueled my fascination with oenology further.
In conclusion, my evolution in oenology has been shaped by personal connections, shared experiences with loved ones, and a deep appreciation for the artistry involved in winemaking. It is a journey that continues to inspire me every day.
What advice would you give to young aspiring oenologists wishing to leave their mark in the wine industry?
My advice to young aspiring oenologists or wine enthusiasts wishing to leave their mark in the wine industry is rooted in sincerity and passion. First and foremost, you must align with the product wholeheartedly. Have a deep respect for the winemakers and producers—these are the artisans whose dedication and expertise bring the wine to life.
It’s essential to meet people face-to-face and listen to their stories. This personal connection allows you to truly understand and appreciate the history and effort behind each bottle. It also enables you to convey that story authentically to others, making your passion for the product tangible and relatable.
Don’t fixate on the financial rewards. If you stay true to these principles—sincerity, respect, and human connection—success and lucrative aspects will naturally follow. Focus on building relationships and sharing your genuine love for wine, and the rest will take care for itself.
Q&A
White or red wine?
White.
Bordeaux or Burgundy?
Both.
Vintage or New wines?
Europe Vintage.
French or Italian?
Italian.
Champagne or Prosecco? What’s your favorite one?
Champagne. Moutard and Philipponnat are my favorite ones.
Cocktail or spirits?
None of them. I’m a wine lover.
Seafood or meat?
Seafood.
Winery or restaurant?
Winery.
Beach or mountain?
Mountain.
Movies or series?
None of them. Only documentaries.
Get in touch with us
Partner with LCM to transform your business into a luxury powerhouse. Contact us today to schedule a consultation and take the first step toward unparalleled success.